Moser Baer: Growth through Diversification


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTR283 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Diversification
Case Length : 14 Pages
Period : 1986-2008
Pub Date : 2008
Teaching Note : Not Available
Organization : Moser Baer
Industry : Consumer Electronics
Countries : India

Abstract:

Moser Baer India (Moser Baer), incorporated in 1983, started producing digital storage media (floppy disks) in the year 1986 and went on to become the second largest optical storage media (CDs, DVDs, etc.) company in the world by 2007.

The case discusses the factors responsible for the success of the company, namely, its ability to be proactive in the market while staying at the forefront of technology, which it achieved through its strong research and development capabilities. The case discusses the company's foray into the solar energy business through the creation of a subsidiary, Moser Baer Photo Voltaic Ltd. (MBPV).

It then discusses the acquisitions made by MBPV to augment its technology as well as manufacturing capabilities. The case also describes Moser Baer's foray into the computer peripherals and home video entertainment businesses. It ends with a discussion on the outlook for the company.

Issues:

To illustrate the growth strategies that a firm can pursue.

To introduce the concept of corporate portfolio analysis.

Contents:

  Page No.
Introduction 1
The Early Years 2
Charting a Growth Path 3
The New Forays 5
Planned or Unplanned Growth? 8
Outlook 9
Exhibits 11

Keywords:

Moser Baer, Related and Unrelated diversification, Growth Strategies, Corporate portfolio analysis, Acquisitions, Optical disc market, Solar cell, Home entertainment, Computer peripherals

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