Kodak's Digital Journey


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTR190 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Adaptation to Market Changes | Transformation
Case Length : 16 Pages
Period : 1995-2005
Organization : Kodak
Pub Date : 2005
Teaching Note : Not Available
Countries : US
Industry : Consumer Electronics

Abstract:

The growth of digital cameras had a significant impact on the photographic film business of US based Eastman Kodak. The case gives a detailed account of the efforts of Eastman Kodak to transform itself from traditional photographic film-making company to digital business.

The case discusses the growth of digital cameras and how Kodak struggled to balance its traditional film and camera business and digital camera business.

It discusses the restructuring strategy announced by Kodak in late 2003 to cope with the shrinking film business and ends with analysts views on the future of Kodak.

Issues:

» Transformation of Kodak into digital business
» Organization's response towards changes in business environment

Contents:

  Page No.
Introduction 1
Background Note 2
Growth of Digital Cameras 4
Kodak's Digital Initiatives 7
The Steps Taken 8
Kodak Overtakes Sony 10
The Road Ahead 11
Exhibits 13

Keywords:

Kodak Corporation, Photographic Films and Equipments, Digital Cameras, External Business Environment, Innovation, Picture Maker kiosks, Digital imaging, Cannibalization, Restructuring

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