Air Deccan: The First Low Cost Airline in India


IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Air Deccan: The First Low Cost Airline in India case study (Case Code: BSTR134) click on the button below, and select the case from the list of available cases:

Business Strategy Case Studies | Case Study in Business, Management, Operations, Strategies, Case Studies

Business Strategy Case Studies
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Case Details:

Price:

Case Code : BSTR134 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Themes

Advertising and Promotion
Case Length : 20 Pages
Period : 2003 - 2004
Organization : Air Deccan
Pub Date : 2004
Teaching Note : Not Available
Countries : India
Industry : Airlines

Abstract:

The case describes the entry and expansion strategies of Air Deccan, the first low cost airlines in India. It discusses in detail the low cost business model of Air Deccan, its target market and the efforts made by the company to promote its services.

Finally, the case highlights the challenges facing Air Deccan and examines whether the company's business model would be successful in India or not.

The case includes a detailed note on the Indian civil aviation industry covering the profile of major players, India's civil aviation policy and the statutory requirements to be fulfilled by a company to enter and operate in the industry.

Issues:

Study and analyze the structure of the Indian civil aviation industry

Develop an understanding on the operations of low cost carriers in India

Examine the viability of low cost business model in the Indian aviation industry

Understand the target market and the promotional strategy of a low cost airline in India and draw a comparison with that of full service airline

Study the challenges that a low-cost airline company might face in the Indian context

Contents:

  Page No.
Introduction 1
The Indian Civil Aviation Industry 2
Entry and Expansion of Air Deccan 3
The Low Cost Business Model 4
The Target Market and Positioning 6
The Challenges 7
Exhibits 10

Keywords:

Air Deccan, Indian Civil Aviation Industry, Low Cost Airlines in India, Low Cost Business Model, Target Market, Positioning, Statutory Requirements of Scheduled Airline Services, Jet Airways, Full Services Airlines in India, Aviation Policy of India

Air Deccan: The First Low Cost Airline in India - Next Page>>

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.