Microsoft in 2005


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTA139 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 15 Pages
Period : 1998-2005
Organization : Microsoft
Pub Date : 2005
Teaching Note : Not Available
Countries : US
Industry : Computer Software

Abstract:

Microsoft seems to be slowing down in 2005. The company still depends heavily on Windows and Office products, released a decade ago, for 80% of its sales and 140% of profits. Newer products like the XBox videogame machine, the MSN on-line service, the wireless and small-business software, collectively have piled up losses of $7 billion. In Web-server software, Microsoft has 20% of the fast growing market, while the free Apache programme, a Linux variant, has 70%. In search engines, Google and Yahoo get 70% of the queries while MSN gets only 13%. Google has also started offering features (desktop search, photo archiving) that Microsoft has promised in its next upgrade of Windows, which is already two years late.

Many feel that Microsoft has grown into a bureaucratic organisation. There are also reports that in-fighting among divisions has delayed product releases significantly. Meanwhile, Microsoft's compensation no longer looks as attractive as in the past. Despite all these concerns, most analysts agree Microsoft is hardly a spent force. With a net income of $12.3 billion on revenues of $39.8 billion, Microsoft's financial muscle remains unmatched. Even after paying a $32 billion dividend in 2004, Microsoft has $40 billion in its pocket. With annual net income of $12 billion-plus, it still earns more than any other technology company. Will Microsoft be able to revitalise itself as it has done on more than one occasion in the past?

Contents:

  Page No.
Introduction 1
Background Note 2
Growing Employee Disgruntlement 3
New Product Development 4
Revitalising Microsoft 6
The Road Ahead 8
Exhibits 10

Keywords:

Microsoft, Bill Gates, Windows, Microsoft Office, XBox, Google, Yahoo, Steve Ballmer, Employee disgruntlement at Microsoft, Product development at Microsoft, Revitalising Microsoft

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