Dreamworks SKG in 2003


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTA084 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 14 Pages
Period : 1994 - 2003
Organization : DreamWorks SKG
Pub Date : 2003
Teaching Note : Not Available
Countries : Global
Industry : Entertainment

Abstract:

Steven Spielberg, star movie maker, David Geffen, the man who had revolutionised the music industry single handedly and Jeffrey Katzenberg, the man who had turned around Disney, came together in early 1994 to start DreamWorks. It was an unprecedented move in the entertainment industry that was largely dominated by big organised players. DreamWorks aimed at becoming the 'artists studio', and deliver the best quality pictures to the world audience. Since 1995, DreamWorks had made 44 movies but this was a disappointing performance by industry standards. DreamWorks, which was not even close to turning profitable by early 2003 depended too much on one man's brand equity, Spielberg.

The case provides an overview of how strategies are formulated in the highly creative entertainment industry.

Contents:

  Page No.
Introduction 1
The Movie Industry 1
Background Note 2
Cracks in the Dream 7
The Road Ahead 8
Exhibits -

Keywords:

DreamWorks, Steven Spielberg, Hollywood, Movie industry, David Geffen, Universal Studios, AOL Time Warner, Disney, Columbia Pictures, Jeffrey Katzenberg, Oscar, Franchise movies, Lord of the Rings, Spider-Man, Music business

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