Nokia: From N-Gage to QD


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTA037 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 14 Pages
Period : 1865 - 2004
Organization : Nokia
Pub Date : 2004
Teaching Note : Not Available
Countries : Global
Industry : Communications

Abstract:

In 2004 the global mobile game market was valued at about $450 million. Mobile games are different from typical console games such as PlayStation and Xbox. Nokia is making an ambitious foray into games with its N-Gage game deck. N-Gage uses an innovative wireless multiplayer platform to provide both local and remote interactive gaming. Rivals contended that N-Gage had serious flaws. When N-Gage failed in the market, Nokia revamped and relaunched the product as N-Gage QD in April 2004, just six months after the original N-Gage was released. Only time would tell how QD would fare in the intensely competitive gaming industry.

Contents:

  Page No.
Introduction 1
Background Note 1
Mobile Gaming 3
The N-Gage 5
The Sega.com Acquisition 9
The N-Gage QD 10
The Road Ahead 11
Exhibits -

Keywords:

Nokia, N-Gage, N-Gage QD, Nokia QD, Mobile phones, Mobile games, Strategy, Video gaming industry, Video games, Sony PlayStation, Microsoft Xbox, Sega, Nintendo, Losing market share

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