Dr. Reddy's Foundation for Human and Social Development


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Case Details:

Case Code : BECG031
Case Length : 11 Pages
Period : 1985 - 2003
Pub. Date : 2003
Teaching Note : Available
Organization : Dr. Reddys Labs India
Industry : Diversified
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"Corporate houses have done very well for themselves. The government can't act in seclusion. Why should we shy away from our responsibility toward the society? Against great odds, we have built up a capacity to make the nation proud. Over the next 50 years, let us shift our attention to the eradication of poverty from the nation. Let us innovate and do something for the poor."

- Dr. Anji Reddy, Founder - DRFHSD, in January 2000.1

"When I hear of the success stories of youth at LABS, I feel the same degree of happiness and satisfaction that I get when I hear the success of one of the drug research initiatives at our scientific laboratory."

- Dr. Anji Reddy, Founder DRFHSD in July 2003.2

Changing Lives

On August 5, 2001, 250 young boys and girls from the slums of Hyderabad completed their training under the DRFHSD's Livelihood Advancement Business School (LABS) program.

It was a dream come true for Prakash, when he was appointed as a customer relations executive in a private bank after completing the program.

Earlier, Prakash used to work as an assistant to a painter who used to whitewash houses. Like Prakash many others benefited from the program. DRFHSD's innovative LABS program uplifted the lives of many young people living in the slums of Hyderabad.

DRFHSD set an example in corporate social responsibility for the rest of corporate India to emulate.

DRFHSD undertook various programs in collaboration with the state government departments and other corporates to change the lives of the underprivileged, thus giving a new meaning to corporate social responsibility.

Analysts said that the initiatives taken at DRFHSD could be termed 'Social Entrepreneurship', which aimed at adopting innovative methods to improve the lives of the underprivileged (Refer Exhibit I for Social Entrepreneurship).

According to reports, many corporates came forward to extend their support to the programs initiated by DRFHSD.

With the success of the programs in Andhra Pradesh, DRFHSD decided to replicate such programs in other states. By 2003, DRFHSD extended its programs to the states of Tamil Nadu, Maharastra and Kerala.

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1] Ready for Challenge, www.expressindia.com, January 8, 2000.

2] Reddy, Balaram. K, Bringing Innovation to Social Goals, Indian Management, July 2003.

 

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