Dell's Carbon Neutral Claim


IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
 
Case Studies, Case Study in Business, Management

ICMR HOME | ICMR Case Study Collection

Case Details:

Case Code : BECG099
Case Length : 15 Pages
Period : 2007-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Dell Inc.
Industry : Computers, IT and ITeS
Countries : Global

To download Dell's Carbon Neutral Claim case study (Case Code: BECG099) click on the button below, and select the case from the list of available cases:





Price:

For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Business Ethics Case Studies
Business Ethics Short Case Studies
Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

<< Previous

Excerpts

Background

Founded in the year 1984, Dell, headquartered at Round Rock, Texas, was involved in the manufacture of computing products such as desktops, laptops, computer peripherals, servers, workstations, storage devices, liquid crystal display (LCD) televisions, and other electronic items like cameras and cell phones...

Dell's Carbon Neutral Strategy

In September 2007, Dell announced that it would be carbon neutral by the end of 2008 . In August 2008, it surprised the industry with the claim that it had achieved this goal five months before the scheduled date...

GHG Emissions from Dell
While reporting on the total GHG emissions from the company, Dell followed the GHG protocol which classified the emissions as Scope 1, Scope 2, and Scope 3 based on the origin of the emissions...

Energy Efficiency of the Operations
Dell's energy efficiency programs included a set of measures that reduced energy consumption by its operating facilities such as lighting, computers, and data centers; increased the share of renewable energy in overall power consumption; and investment in generating renewable energy where it could not get the required clean energy (Refer to Table II for Dell's energy saving initiatives)...

Reducing Customers' Impact
As there was no direct way to cut the carbon emissions emanating out of product usage by its customers, Dell strived to involve its customers voluntarily in protecting the environmental through a program named 'Plant a Tree for Me'...

Dell's Supply Chain Carbon Footprint Management
To mitigate the impact of its global supply chain activities on the environment, Dell initiated some measures aimed at standardizing the compliance of suppliers with regard to reporting on the carbon emissions...

Excerpts Contd...>>



 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.