Coca-Cola India's Corporate Social Responsibility Strategy


IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
 
Case Studies, Case Study in Business, Management

ICMR HOME | ICMR Case Study Collection

Case Details:

Case Code : BECG093
Case Length : 24 Pages
Period : 2002-2008
Pub Date : 2009
Teaching Note : Available
Organization : Coca-Cola Company
Industry : Consumer Packaged Goods/ Beverages
Countries : India

To download Coca-Cola India's Corporate Social Responsibility Strategy case study (Case Code: BECG093) click on the button below, and select the case from the list of available cases:





Price:

For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Business Ethics Case Studies
Business Ethics Short Case Studies
Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

<< Previous

Excerpts

Background Note

The Coca-Cola drink, popularly referred to as 'Coke', is a kind of cola, a sweet carbonated drink containing caramel and other flavoring agents. It was invented by Dr. John Smith Pemberton (Pemberton) on May 8, 1886, at Atlanta, Georgia, in USA. The beverage was named Coca-Cola because at that time it contained extracts of Coca leaves and Kola nuts.

Pemberton later sold the business to a group of businessmen, one of whom was Griggs Candler (Candler). By 1888, several cola brands were in the market competing against each other. Candler acquired these businesses from the other businessmen and established Coca-Cola in 1892...

Corporate Social Responsibility Initiatives in India Environmental Responsibility Initiatives

Environmental responsibility was a key aspect of Coca-Cola India's CSR initiatives. Since Coca-Cola India was involved in beverage production, its operations affected the environment in many ways such as through excessive levels of water consumption, wastewater discharge, high energy consumption, discharge of effluents, and greenhouse gas (GHG) emissions due to the use of refrigeration, vending machines, air conditioning equipment, etc...

The 5 Pillar Growth Strategy

In August 2007, Coca-Cola India launched a 5 pillar growth strategy to strengthen its relationship with India...

Criticisms

Though Coca-Cola India claimed that it had taken several such efforts, it continued to attract criticism from several quarters. The company was censured for depleting groundwater tables, leaving the local communities with no access to drinking water and water for farming which was their primary source of income...

Excerpts Contd...>>



 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.