Better World Books' Socially Responsible Business Model


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Case Details:

Case Code : BECG105
Case Length : 19 Pages
Period : 2002-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Better World Books
Industry : Retailing
Countries : US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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BWB also figured at the 12th position in Time magazine's list of '25 Responsibility Pioneers' who were changing the world, published in September 2009 (Refer to Exhibit I for Time Magazine's List of Responsibility Pioneers in 2009).

Founded in 2002, BWB, an online bookseller, collected old and new books from individuals, libraries, and colleges and sold them online.

It directly donated books and gave financial support to literacy initiatives worldwide. In addition, a percentage of each sale was given separately to individuals, libraries, or colleges as well as literacy partners chosen by them.

According to Dustin Holland (Holland), Vice President of Acquisitions, BWB, "It's a no cost program. This is definitely a win-win situation for libraries and literacy. Libraries can earn some extra funds by discarding old or gift books, and they're helping promote literacy at the same time."5...

 Excerpts >>




5] Barbara Brynko, "BetterWorldBooks.com: Giving Something Back," www.allbusiness.com, June 01, 2009..


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