Business Case Studies
Corporate Social Responsibility

Business Case Studies, Organizational Behavior Case Study, Corporate Social Responsibility
Corporate Social Responsibility
Business Strategy Case Study
  Case Studies
Organizational Behavior Case Study Corporate Governance
Organizational Behavior Case Study
Corporate Social Responsibility Corporate Social Responsibility
Corporate Social Responsibility
Economic Crisis Economics
Case Study
Entrepreneurship Enterpreneurship
Entrepreneurship
Public Private Partnership case studies Finance, Accounting & Control
Business Strategy Case Study
HRM HRM
HRM
Business Case Study Leadership
Business Case Study
Business Strategy Case Study Marketing
Business Strategy Case Study
Organizational Behavior Case Study Strategy
Business Case Study
  Structured Assignments
  Teaching Notes
  Quick Search
Managing in Troubled Times Case Studies »  Mattel's Product Recalls (B): Managing the Crisis
A sequel to Mattel's Product Recalls (A): The Chinese Imbroglio this case study deals with Mattel's series of recalls in August-September 2007, just before the peak holiday-selling season. It highlights the media and public onslaught, the initial blame-game between Mattel and the Chinese manufacturers, its CEO, Robert Eckert's public apology and his personal handling of the crisis. What is interesting to discuss here is that with a significant impact on Mattel's reputation and sales during Christmas season, how would it regain its lost consumer trust? With majority of its toy production coming from China, how would Eckert revive the tainted image of China-made products?
Pedagogical Objectives
  • To analyse Mattel's method of crisis-handling
  • To understand the role of public relations and media, as an effective tool in communicating the recall information
  • To examine the role of leadership in managing the crisis
  • To identify effective ways of handling such crisis.
 
AUTHOR(S) Sai Prasanna, Rajendar Singh Rathore
INDUSTRY Toy Industry
AVAILABLE AT www.ibscdc.org www.ecch.com
REFERENCE NO. TRT0125
YEAR OF PUBLICATION 2008
TEACHING NOTE Available
STRUCTURED ASSIGNMENT Available
KEYWORDS
Robert Eckert; Public Apology; Design Related Recalls; Manufacturing Related Recalls; Safety Check and Quality Control Systems; Media and Public Relations in Handling Crisis; Renaissance of 'Made in USA'; Tainted 'Made in China' Image; Crisis Management; Role of Leadership in Managing Crisis; Managing in Troubled Times Case Study; Recall Impact on Reputation and Performance
  Related Case study Materials
Articles/Reports Related Articles/Reports
Organizational Behavior Case Study
Case Books Related Case Books
Organizational Behavior Case Study
Interviews Related Interviews
Organizational Behavior Case Study
Videos Related Videos
Organizational Behavior Case Study
© 2008 IBS Case Development Centre. All Rights Reserved