Business Case Studies, Organizational Behavior Case Study, Corporate Social Responsibility

Chinese people are more price sensitive and using illegal software on a large scale. The country had huge plants that churned out some 54 million illegal software packages each year. This treacherous environment was an obstacle for Microsoft's success. After stumbling for years in its earlier approaches to the Chinese market, Microsoft hired Tim Chen as head of Microsoft's Chinese business for the revival. Chen initiated several efforts like building good relation with Government, partnership with local companies, slashing the price of its Operating System (OS), educating and training people. However industry analysts doubted Microsoft's success in China. This case study explores strategies used to overcome the challenges faced by an MNC in China.