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Innovation Management Case Studies  » BabaJob.com, The Indian Social Networking Start-up: Differentiating with the Bottom of the Pyramid
BabaJob.com, a Bangalore-based start-up, a unique Internet site that provides employment to the poor through the concept of online social networking. The idea is to help the highly unorganised poor workforce of the economy like maids, helpers, drivers, cooks, etc. The case not only gives the wider view of this but also highlights various issues, restricting the member users to integrate them with the growing popularity of online social networking. It illustrates the process by which an illiterate gets job through the help of a mentor, and in the process the mentor gets rewarded for every jobseekers acceptance of job.
Pedagogical Objectives
  • To understand the dynamics of the social networking market
  • To understand the business model of BabaJob.com
  • To understand the visibility of trust and risks associated with BabaJob.com
  • To understand the importance of appropriate business model in the social networking space.
 
AUTHOR(S) Jayanta Burman, Muthu Kumar
INDUSTRY Social Networking
AVAILABLE AT www.ibscdc.org www.ecch.com
REFERENCE NO. INM0104
YEAR OF PUBLICATION 2008
TEACHING NOTE Available
STRUCTURED ASSIGNMENT Available
KEYWORDS
Social Networking; Dynamics of online business; BabaJob.com; Business and Revenue Model; Corporate Social Responsibility; Organised and Unorganised Employment; Sean Blagsvedt; Innovation Management Case Study; Critical success factors of e-commerce; Strategies of BabaJob.com; Bubble 2.0
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