Business Case Studies
Corporate Social Responsibility

Business Case Studies, Organizational Behavior Case Study, Corporate Social Responsibility
Corporate Social Responsibility
Business Strategy Case Study
  Case Studies
Organizational Behavior Case Study Corporate Governance
Organizational Behavior Case Study
Corporate Social Responsibility Corporate Social Responsibility
Corporate Social Responsibility
Economic Crisis Economics
Case Study
Entrepreneurship Enterpreneurship
Entrepreneurship
Public Private Partnership case studies Finance, Accounting & Control
Business Strategy Case Study
HRM HRM
HRM
Business Case Study Leadership
Business Case Study
Business Strategy Case Study Marketing
Business Strategy Case Study
Organizational Behavior Case Study Strategy
Business Case Study
  Structured Assignments
  Teaching Notes
  Quick Search
Industry Analysis Case Studies » Emergence of China in the Global
E-Commerce Market (A): Dragon Drags on Adaptation
One of the most popular economic stories in the last decade and half was the emergence of China as a formidable force in the global economy. With the growth booming at more than 10% per annum, all sectors of the Chinese economy got the required thrust, E-commerce being one of them. Internet penetration in the country registered dramatic surge, as the Chinese establishment eased regulations and foreign multinationals provided the required know-how along with necessary hardware. Once the infrastructure was in place, the Chinese business community was quick in embracing E-commerce. However, the common populace was not quick enough, being pulled back by many apprehensions – chief among them were lack of physical feel of the products and security (over privacy and payments) – ultimately E-commerce has not gained expected popularity. Albeit slowly, number of people purchasing online is picking up – much to the liking of Chinese e-commerce companies. This case study, the first in the two case series, enables a discussion on why e-commerce failed to attract Chinese public, though it had all the necessary ingredients. Why was Chinese public averse to online transactions? What strategies did the companies adopt to increase the popularity of E-commerce? How China was able to establish itself on global E-commerce market place?
Pedagogical Objectives

The case study is meant to understand the importance of electronic form of business and how it has changed the meaning of business over the decade. Specifically it can be used to:

  • To understand the difference between Internet economy, electronic business and electronic commerce
  • To discuss the significance of digital economy vis-à-vis traditional economy
  • To understand the constituents of e-commerce business
  • To analyse the critical success factors for the growth of e-commerce
  • To debate the relevance of e-commerce business in China
  • To understand the resulting business opportunities and challenges.
 
AUTHOR(S) Jayanta Burman, Saradhi
INDUSTRY E-Commerce
AVAILABLE AT www.ibscdc.org www.ecch.com
REFERENCE NO. INA0070  
YEAR OF PUBLICATION 2008
TEACHING NOTE Available
STRUCTURED ASSIGNMENT Available
KEYWORDS E-commerce; Dynamics of online business; Industry Analysis Case Study; Electronic global marketplace; Internet commerce; Chinese electronic commerce; China in global e-eommerce; Digital economy; Critical success factors of e-commerce; Opportunities and challenges of e-commerce; Internet economy; Old economy and New Economy
  Related Case study Materials
Articles/Reports Related Articles/Reports
Organizational Behavior Case Study
Case Books Related Case Books
Organizational Behavior Case Study
Interviews Related Interviews
Organizational Behavior Case Study
Videos Related Videos
Organizational Behavior Case Study
© 2008 IBS Case Development Centre. All Rights Reserved