Industry Analysis Case Studies » Luxury Brands in China: Profiting from Scale
China's 1978 economic reforms helped boost its economic growth and in turn, the income levels there. China's demography too changed - with thousands of millionaires and a growing middle class coming up. All this had an impact on the country's luxury industry, whose growth is expected to jump from 1% in 2000 to 29% by 2015, making it the largest market for luxury brands. However, China is a complex cultural market.
